PRINCIPLES OF FORMING ADVERTISING TEXTS FOR CHILDREN

Makale Kenar Çubuğu

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Yayınlanmış: 2025-11-17
Anahtar Kelimeler:
children’s advertising texts, linguistic features, pragmatics, emotional appeal, educational value.

Ana Makale İçeriği

Bobur Jo‘rayevich Eshboltayev

Öz

This article explores the principles of constructing advertising texts aimed at children. It analyzes the linguistic, psychological, and pragmatic features of children’s advertising discourse. Special attention is given to the use of lexical units appropriate to children’s worldview, imagery, and emotional appeal. The study also highlights the educational and ethical dimensions of advertising and its impact on children’s consciousness.

Makale Ayrıntıları

Sayı

Cilt 3 Sayı 10 (2025): Modern Scientific Research International Scientific Journal

Bölüm

Articles

Referanslar

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7. Law of the Republic of Uzbekistan “On Advertising.” https://lex.uz/docs/-25458

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