MECHANISMS FOR EVALUATING THE RATIONALITY OF PURCHASES IN THE CONTEXT OF THE DIGITAL ECONOMY
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要旨
This article analyzes the mechanisms for evaluating purchase rationality in the context of the digital economy. The study examines the impact of e-commerce, artificial intelligence, big data, digital marketing, and consumer behavior on purchasing decisions. Special attention is given to the economic, technological, and psychological factors influencing rational consumption. The findings emphasize the importance of digital literacy and transparent market mechanisms in improving rational purchasing behavior.
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セクション
参考文献
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