THE IMPACT OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES ON PUBLIC RELATIONS PROCESSES

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##semicolon## 2025-12-10
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artificial intelligence, public relations, digital communication, media monitoring, chat-bot, data analysis, PR technologies, digital transformation.

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Sadoqat Akbarova

초록

This article examines the influence of artificial intelligence (AI) technologies on public relations (PR) processes. In the era of digital transformation, AI has become an essential tool in PR activities, enabling the analysis of information flows, identification of audience needs, automated content creation, and the prediction of potential crises. The paper explores the practical use of AI-based communication strategies, chatbots, media monitoring systems, and data analytics platforms. Furthermore, it emphasizes the importance of AI in enhancing efficiency, transparency, and credibility in PR practices while underlining the need to preserve the human factor in communication management.

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권

호. 3 번호. 11 (2025): Modern Scientific Research International Scientific Journal

세션

Articles

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